“Why do we love watching the good guys fight?”  Los Angeles Times  May 2016
http://www.latimes.com/entertainment/herocomplex/la-et-hc-0506-batman-civil-war-conflict-20160505-snap-story/

“How to Stop Yourself from Staring.” Wired.com June 2009
http://www.wired.com/wiredscience/2009/06/staring/ 

“How Brain Science May Change the Way We Live.” O, The Oprah Magazine November 2008
http://www.oprah.com/health/How-Brain-Science-May-Change-the-Way-We-Live/2

“Re-Thinking Jeffrey Goldberg.” Atlantic Magazine August 2008 http://www.theatlantic.com/magazine/archive/2008/07/re-thinking-jeffrey-goldberg/6869/2/

Op-Ed Contributors. “This Is Your Brain on Politics” New York Times November 2007
http://www.nytimes.com/2007/11/11/opinion/11freedman.html 

Today Show “Superbowl Ad Champ: Sexpot or Pizza?” February 2007
http://today.msnbc.msn.com/id/16993344/ns/today-today_health/t/super-bowl-ad-champ-sexpot-or-pizza/

“If I Only Had A Brain Scan.” Businessweek January 2007
http://www.businessweek.com/magazine/content/07_04/c4018008.htm

“The 2004 Campaign: Advertising; Using MRI’s to See Politics On the Brain.” The New York Times April 2004
http://www.nytimes.com/2004/04/20/us/the-2004-campaign-advertising-using-mri-s-to-see-politics-on-the-brain.html